Where could young adults go out to meet friends and make new ones in an environment that was at once both relaxed and yet exciting? The answer was nowhere…until Alan Stillman opened TGI Fridays in 1965. The concept was wildly successful. Young people stood six deep around the bar. They spilled outside the restaurant, becoming known as the first ‘cocktail party on the streets’.
Today, Fridays has the opportunity to refresh America’s most iconic bar and grill. And we’re seizing it by embracing and celebrating our heritage as a bar. A bar that just happens to serve killer food in an environment that always feels like happy hour on a Friday afternoon.